10 Game-Changing Aesthetic Clinic Online Marketing Strategies That Drive Patient Growth
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Google Ads Strategies For Dermatologists
Google PPC ads are a game changer for dermatologists to capture BOF consumers who are ready to purchase. With PPC ads, you can target high-intent, dynamic geographical keywords such as “Mohs treatment near me” or “acne treatment near [location]” and place yourself directly in front of the audience on top of the SERP.
Social Media Ads For Dermatologists
Social media advertising is a great method for dermatologists to engage with their audience and build their reputation and demand.
When developing a paid social media strategy for dermatologists, focus on building full-funnel strategies. This means understanding how consumers move through the patient journey and capturing their attention at each stage.
Generally, your Facebook traffic falls into one of the three categories: awareness, consideration, and decision.
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