Insightology features an advanced AI discussion guide generator built to support qualitative researchers and market research agencies. The platform helps teams create structured, engaging discussion guides for interviews, focus groups, and workshops in significantly less time. By using AI-driven recommendations, Insightology ensures guides remain relevant, insightful, and aligned with research objectives while reducing manual drafting effort. Researchers can customise questions, themes, and flow based on audience and study type. Designed for modern research workflows, Insightology improves consistency, collaboration, and productivity, helping agencies deliver high-quality qualitative research projects with greater speed and confidence.