Best phd thesis in marketing management in india 2024. Professional

In 2024, India produced a number of exceptional PhD theses in marketing management, all of which made a substantial contribution to the discipline. One of the most notable theses among them examines how digital marketing techniques affect Indian consumers' behavior and sheds light on how social media and e-commerce are developing. A noteworthy thesis explores the efficacy of sustainability marketing strategies implemented by Indian companies, emphasizing the increasing significance of corporate social responsibility in shaping consumer choices. Furthermore, a novel thesis explores how big data analytics and artificial intelligence influence marketing plans for Indian companies, opening the door to creative methods of market segmentation and customer interaction. These excellent works highlight the dynamic research environment in India and its critical significance in the advancement of marketing management.

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