The developments in technology, changes in consumer expectations, and the nature of competition in the retail business environment are forcing changes in the retail industry that are happening very fast. The question in today's world is how to become more efficient in terms of meeting consumer expectations without looking into past history for any opportunities. What determines success is no longer the offerings of a particular company or where the stores are located. Instead, a retailer needs to adopt an approach towards integrating online and offline retailing activities.

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