Learn Introduction to Search Engine Optimization from University of California, Davis. Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches.

Total enrollments: 312.7K - Total Ratings: 4.6

In this course, you will learn:

*Explore the ever-changing world of SEO: Learn why a career in SEO is enjoyable and how it can prepare you for long-term success in digital marketing.

*Learn about important modifications to Google's algorithms and practical methods for monitoring traffic declines and avoiding fines.

Syllabus:

*Introduction to Google SEO

*Current SEO Best Practices

*SEO of Today, Tomorrow and Beyond

*Your Audience and Building Personas

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