The digital age has made it nearly impossible for controversies to fade quietly, and the recent Lenskart bindi–hijab row is a clear example of how quickly a brand-related issue can spiral into a nationwide debate. What initially appeared to be a minor marketing or customer experience concern has now grown into a broader conversation about identity, representation, religious sensitivity, and corporate responsibility in India. Despite a public clarification from the company’s CEO, the issue continues to trend across social media platforms, drawing strong reactions from multiple sections of society.

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