The Cake People is an Australian cake business focused on creating custom celebration cakes designed for a wide range of occasions and dietary needs. Based in Melbourne, the business grew from earlier roots as a plant-based baking venture and continues to centre its work around inclusive baking practices. Their cakes are developed to accommodate various requirements, including vegan, gluten-friendly, dairy-free, and egg-free options, reflecting changing food preferences and allergy awareness among Australian households. The company’s approach combines practical online ordering with handcrafted cake design, allowing customers to personalise cakes while maintaining consistency in production and delivery.